The Live Line, a site where fans and celebrities talk to each other
TheLiveLine.com – where fans and artists go to shoot the sh** (used with permission from Alternative Revolt Magazine)
One of the hardest working guys I know not only promotes several record companies and a number of artists but he also works for a very cool business, TheLiveLine.com. This company allows fans to call a number and listen to a recorded message left by an actual famous artist of their choice to see what the latest thing going on in their lives is. Not only that, but a fan can also receive a text by the artist of what they’re into or what they’re about to get into. To make it sweeter, sometimes the artist will answer the phone and talk to you if they’re super cool and not super busy. Want to know who some of these artists are? Scott Ian (Anthrax), Dez Fafara (DevilDriver), Burton C Bell (Fear Factory), Maria Brink (In This Moment), and many more.
Not only do they have an amazingly simple and effective idea for promoting businesses, their idea behind fan-to-artist mobile phone interaction is cool and unique which will probably be as important as society has made Twitter. Their press release sounds mighty inviting: “The website allows our talent to create AudioBlogs, and anyone can call them at a number we assign them for FREE. This itself is cool to be able to hear their actual voice, and interact with fans. Fans can even leave voice messages for the Artists, and you never know, the artist may just answer the phone and start talking to you! Every time an artist updates their AudioBlog, a text alert goes out.
Try it for yourself, and give Maria Brink a call for FREE: (877) 306-2742. Who is Maria Brink? The delicious singer of “In This Moment” who also was featured in Playboy.
TheLiveLine.com has an updated version which will go live very soon and you don’t want to miss out on this huge ordeal. You can see a glimpse now at http://www.theliveline.com
What interested me equally was a section they have called “Purgatory.” This is a cool concept where unknown artists get a chance to score a spot with the big boys on the site. Basically, an unknown artist tries to gain 1,000 fans. Until they do they stay in “purgatory” but once they get that number of fans they achieve a spot with the already-knowns. So, to get a bit more understanding here is an interview with someone who knows all about TheLiveLine.com, Scott Holmen.
THE INTERVIEW
Daniel/AR: The idea behind theliveline.com is very cool. It’s been tested for a couple years if my information is correct. What prompted the idea and how did it get moving so fast and successfully?
Scott/TheLiveLine: We were aware that the technology was available but mostly being applied to retail marketing. We approached our parent company with the idea of using their existing technology and applying it to the entertainment industry.
Daniel/AR: Tell me a typical scenario how a fan could benefit from joining.
Scott/TheLiveLine: In addition to getting updates from Artists IN THE ARTISTS’ OWN VOICE, fans on TheLiveLine have access to exclusive contests, promotions, alerts and access to our “Talent Family”.
Daniel/AR: What is the cost to join?
Scott/TheLiveLine: It is absolutely FREE to be a fan or an artist on TheLiveLine.
Daniel/AR: Tell me a typical scenario of how a business could benefit from this. Let’s say the name of the business was Envy Anna Jones or Eggshell White Castle.
Scott/TheLiveLine: The businesses that are coming alongside TheLiveLine see the value of several components that we produce. A business is able to access fans, via their mobile device, which is the most immediate and relevant way to reach their targeted demographic today. We are able to serve highly targeted text, voice and web communications on behalf of these businesses.
Daniel/AR: How would you compare this to Twitter which is what I thought of initially?
Scott/TheLiveLine: We are different than twitter in that we have incorporated an Audio component in TheLiveLine. On twitter, you can’t be too sure who is tweeting on behalf of an artist. Frequently, an administrator is generating the tweets. With TheLiveLine, you are HEARING your favorite artists voice SECONDS after they record their AudioBlog and are provided with a way to engage in 2-way communication with them.
Daniel/AR: When theliveline.com is complete what are all the great things one can expect from visiting it and being a member?
Scott/TheLiveLine: As we continue to build out TheLiveLine we expect to facilitate event based mobile experiences where we are at shows allowing fans to engage with the artists via picture 2 screen text to screen, voting, and providing mobile deals on merch, concessions, etc.
We will be able to provide fans and brands with highly relevant information that they will want based on some of the information that they request. For example, a metal fan will request and get information around metal music, metal merch, metal events, etc.
Daniel/AR: Your “purgatory” is a very cool idea. To what extent will theliveline.com go to make sure these artists get known?
Scott/TheLiveLine: We are huge proponents of the “up & comers”. We have already used our resources to book shows for some of these smaller bands. We truly believe that as Artists see a company in this “Dog Eat Dog” world that you so accurately describe come along side of them and help them with publicity, brand building, management, and bringing them into our network within the entertainment business they will reciprocate by providing TheLiveLine with new content, traffic and otherwise reciprocating. Scratching each others backs if you will.
Daniel/AR: Anything else you’d like to have everyone know?
Scott/TheLiveLine: We would love fan feedback on our TheLiveLine. We would love to know other bands that you would like to connect with through TheLiveLine. This site is meant to cater to the fans so I would hope that they would be generous in letting us know what they want. We will do everything we can to make this site the ultimate site for engaging with artists and gathering information about entertainment.
Daniel/AR: Even though this isn’t an artist interview I’ll throw you a famous question curve ball just the same. If theliveline.com dominated all businesses and could change the way people paid for services what would the change be, would Bill Gates care at all and would it affect the afterlife in any way?
Wow. That is a big question!
1. Ultimately , payment for services would be made by brands that see the tremendous return on getting targeted, relevant information in front of fans on TheLiveLine. This way, fans are only present with information/advertising that they would want to see and advertisers see a high rate of return on their advertising dollars because of this.
2. I hope that Bill Gates would care. If TheLiveLine is “dominating all businesses” we would likely come up on his radar in a meaningful way.
3. As to the afterlife, one can only hope that energy put forth in this life affects the afterlife but I am hardly in a position to speak to these mysteries with any definitive conviction. For now I’ll just trust that if we “do good then good will follow us”.
Daniel/AR: Thank you very much for talking a bit about this amazing concept. Being one for the major and not-so-major artists together in one place is worth telling people about. I wish you all the best.
Daniel C. Morrison aka: The Hit Man
